English language Web site on current affairs in the biggest russian region
22:04 | Aug 16 | 2011

Precious Goals

In 2010, prize-winning line of the Russian Premier League was enriched by a unique trophy: a cup in the form of an actual size football ball entirely made of gold and diamonds. It took 2.7 kg of 14 carat gold 585, 33 140 of white and 10 685 of black diamonds to create the prize. The cup was created by a Russian company “Choron Diamond”, one of the leading diamonds producers in Yakutia, the official sponsor of the Russian Premier League.

“Choron Diamond” is renowned in the global business arena. It is a large international company, with 65 years of presence in the diamond and jewelry markets. Today Choron is represented by offices and factories in a total of 7 countries, 1500 employees and an annual turnover of $200 million. The Russian company “Choron Diamond” was set up in 1999.

“Choron Diamond” came to Yakutia with its own production methods: the company was able to use Indian technology to cut small rough diamonds under the Far North conditions.
In 2003 the company entered a new major area: diamond studded gold jewelry sales. “Choron” jewelry is now available in more than three hundred shops in Russia.
Stability is Staffing
Initially, “Choron Diamond” factory in Yakutsk had 80 jobs, but in 2002, after the modernization of the production, the number of employees grew to 172. The factory mainly provides work for the local community, including people with disabilities (deaf-mute) who were able to receive needed professions here.
During the times of the crisis the company did not perform any personnel retrenchment, and social programs were fully carried out. “Choron Diamond” holds yearly medical examinations of its employees. For the past 10 years two company employees received apartments and 7 have improved their living conditions.
Gifts of India
In 2001, the General Director of “Choron Diamond” Rajesh Gandhi opened the Indian Cultural Center at Yakutsk State University at his own expense. A large delegation visited the opening cere­mony headed by Extraordinary and Plenipotentiary Ambassador of India in Russia Mr. Satinder Kumar Lamba.
From the beginning of operation the company has participated in Russian and international exhibitions, representing achievements of the Yakut diamond industry there. LLC “Choron Diamond” is a member of the Association of Diamond Manufacturers of the Sakha Republic (Yakutia) and is participating in the Guild of Russian Jewelers on an ongoing basis.
Moreover, the company continuously provides sponsorship support to the Republic of Sakha (Yakutia) enterprises and organizations. Since 2001, this assistance amounted to more than 1.5 million rubles.
“Choron Diamond” Company is a winner of many honorary awards and diplomas, including those issued by Sberbank of Russia, the company “ALROSA” and the Government of the Republic of Sakha (Yakutia).
In 2010 “Choron Diamond” was awarded the title of the “Best taxpayer” as well as the “Best Indian company” by the Indian Business Alliance.
According to the decision of the Ministry of Industry and Trade of the Russian Federation, the company was twice named “Best Russian Exporter” in 2008 and 2009.
In 2002 the company was awarded with Diplomas of the Ministry of Industry of the Republic of Sakha (Yakutia): “For the best technology of smaller stones cutting (less than 0,025 carats)” and “For the best technical equipment and production modernization”.
In 2005 the company received the winner’s certificate of the republican contest “Best Goods of Yakutia” and has won the “100 best goods of Russia”.