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16:00 | Jul 27 | 2012

Diamond Week of Yakutia

Mirny city, Yakutsk, August 27-31, 2012.

Yakutia’s Diamond Week Concept

The Sakha Republic (Yakutia) is the largest subject of Russia, second to none on the Earth for its natural environment and site conditions. The Yakut diamondiferous province is considered the largest in Russia, for its share of resources is 90%, and its share of the Russian recovery amounts to 95% and of the world recovery is 25%. High quality diamonds are a landmark of the Sakha Republic (Yakutia).
The objective is to create an exclusive brand which is Yakutia’s Diamond Week (event tourism) and its promotion within the world and local travel markets.
Tasks:
- promoting The Yakut Diamonds, a republic’s brand, as a regional landmark incorporating cultural, moral, and ethnographic peculiarities of the region;
- building up a new strong and recognizable brand which is Yakutia’s Diamond Week;
- creating a new exclusive tour named Yakutia’s Diamond Week;
- promoting regional tourism by means of implementing newsworthy events;
- tourism opportunities positioning at the external markets;
Period: annually, August 27-31, 2012.
Media coverage: print and e-Media; TV and radio broadcast in Russian regions and abroad.
Sponsored by: The Government of the Sakha Republic (Yakutia).
Strategic partners: OJSC AK ALROSA, MAP OJSC AK ALROSA, EPL DIAMOND LTD., Guild Of Diamond and Jewelry Manufacturers Of the Sakha Republic (Yakutia), GUP (State Unitary Enterprise) Committee for Precious Metals and Gem Stones of the Sakha Republic (Yakutia), OJSC AK Yakutia, OJSC Yakutia National Travel Company.
Information support by World News.

Yakutia’s Diamond Week means a promotion of a new travel brand of event tourism including getting to know commercial production, procession, and sorting of diamonds to creating a piece of jewelry. The program includes holding of a diamond auction offering high quality diamonds, exclusive jewelry made of platinum, gold, silver and Yakut semiprecious stones with a unique discount system.
The program also includes holding several events in the cities of Mirnyi and Yakutsk, the Sakha Republic (Yakutia).

Program in the City of Mirnyi
A diamond is a unique natural phenomenon and one of the key treasures of Yakutia. It is unmatched in either its perfect structure and strength, or its glare and beauty. The City of Mirnyi is the diamond capital of Yakutia where anyone can start exploring his Diamond Road; see the entire process of turning a rough diamond into a polished gemstone with his own eyes, and then become an owner of such a treasure.
The participants will be offered the following:
- Visiting a Kimberlite Pipe (Kimberlitovaya Trubka) of Mir Diamond Mine, the world’s largest mine (the depth is 525 meters, the top diameter is 1,100-1,200 meters, the lower diameter is 50 to 210 meters. The spiral exit length leading to a diamond occurrence depth of 1.2 km is 7.5 km);
- A tour of OJSC AK ALROSA Museum of History and Industry;
- A tour of OJSC AK ALROSA Diamond Sorting Center;
- A tour of Museum of Kimberlites where collections of kimberlites, which are “companions” of diamonds, as well as collections of the most interesting rock and mineral samples of Western Yakutia are exhibited;
- Visiting Kimberlite sports center, skating and watching the performances of children’s skating team.

Program in the City of Yakutsk

Tours:
- Treasury of the Sakha Republic (Yakutia) Exhibition. Thousands of samples will be exhibited in three halls presenting a variety of mineral resources of the republic, i.e. diamonds, gold, silver, and nuggets, the most interesting pieces in terms of geology and crystallography, as well as various semiprecious and precious stones, and an exclusive collection of rough and polished diamonds;
- The Kingdom of Permafrost Tourist Complex, which is a huge glacier in permafrost with an ice gallery, Lord of Cold Chyskhaan throne hall, Ded Moroz (Russian Father Frost) residence, Diamond Room, ice sculptures of Ice Age Festivals halls and a real ice bar.
- Visiting a diamond cutting plant. The program includes getting to know the work of GUP (State Unitary Enterprise) Committee for Precious Metals and Gem Stones of the Sakha Republic (Yakutia), a diamond cutting plant.

Rough Diamond Auction
AK ALROSA, a Russian diamond mining giant, is to hold a rough diamond auction as part of Yakutia’s Diamond Week promotional tour.
The auction sections include:
1) international,
2) internal,
3) combined.

Conference on: Yakutia Is a Diamond On the Map Of Russia.
Conference Agenda:
- Regional branding;
- Cutting edge technologies in jewelry production and new design findings and solutions;
- New marketing strategies of jewelry promotion.

Diamond Private Viewing:
- Presentation of exclusive collections of diamond jewelry;
- Exhibition of unique jewelry made of gold, platinum, silver, precious and semiprecious stones;
- Auction of certified, high quality diamonds of Yakutia;
- Diamond Ball.